We Start on October 1!

You can choose the 6-week program or the full certification.

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    Program Dates:

    The 6-week program runs from October 1 through November 12.

    The full certification program runs from October 1 through May 13.

    *Certification happens in early February.


    📅 Outline of 6-week Course

    Cost: $500 USD with flexible payment options available

    **indicates a brand new training for the program
    *indicates an updated training from previous cohorts

    75-minute classes (60-minute training & workshop with 15-minute Q&A)

    All calls are 11-12:15 p.m. Mountain time.

    October 1 - Week 1

    Ideal Client Compass: Make More Consistent Sales by Building Trust Through Your Marketing.**

    • Learn the Ideal Client Compass to understand exactly where you clients get stuck and how to build trust so they naturally buy your offers when they are ready

    Attend a preview of this class for free on September 10 with code AJ40. Code expires September 10.


    October 8 - Week 2:

    The Impact of Trauma on Your Marketing, Clients, and Business – Even if You Don’t Think You Have Trauma.*

    • The 4 pillars and 16 practices of Trauma-Informed Marketing**


    October 15 - Week 3

    Create Your Simple and Aligned Marketing Plan*

    • What to offer instead of big promises
    • Let go of exhausting launches
    • How to market with a tiny (or non existent) email list and social media following
    • The 1-page marketing plan
    • Leverage your unique marketing strengths (everyone has them)


    October 29 - Week 4

    Integration week (There is no live class this week for you to catch up on recordings, watch bonus training materials, and review the workbooks.)


    November 5 - Week 5

    What is Working in Marketing Now? Marketing trends during times of collective trauma, political unrest, and burnout.**

    • This week will include nervous system practices

    Nov 12 - Week 6

    Putting it all together: Create Your 60-Day Action Plan that Prioritizes Your Nervous System, Rest, Creativity, and Joy**

    • Includes equitable pricing models

    🎁 Bonuses:

    1. Bonus access to: Say it Better class (https://businessalchemy.thrivecart.com/say-it-better/)
    2. Sales page template (short, and long-form)
    3. Connection Call Guide
    4. Access to monthly office hours Q&A call in October, November, and December
    5. Access to Monday co-working hours through December 15
    6. Alumni Discount Codes to WORD, a 1:1 coaching session, and mini course

    📁 Materials Included:

    • Replay of each week
    • Integration workbook for each week to put what you learn in practice
    • 1-page marketing plan template with prompts
    • Marketing plan examples
    • 60- and 90-day planning sheet
    • Weekly planning sheet

    ⇒ all available in the learning portal for easy access


    🎓Certification Overview

    The full certification program runs from October 1 through May 13.

    *Certification happens in early February.

    Cost: $3,000 USD ($500 early-bird savings) with flexible no-cost payment options available

    Licensing:

    You will have a license to use all of methods and templates with your clients, including: (You can brand the materials to your business.)

    • 1-page marketing template
    • Trauma-Informed Marketing and Messaging Principles
    • Soul Message Archetypes
    • Checklists (marketing glow-up audit, business basics checklist)
    • Templates for website pages, email sequences, bios, sales pages, offer creation map, and more.
    • Coaching skills and questions
    • And more

    The program will cover four key areas:

    1. Messaging
    2. Marketing
    3. Trauma-Informed Practices
    4. Coaching Skills

    This is ideal for:

    Business coaches and consultants, copywriters, graphic designers, OBMs and Virtual Assistants.

    Investment Details:

    For the first cohort, the cost is $3,000 USD with a $2,500 early-bird rate. Extended payment plans are available at no extra cost. This includes the full program, certification process, and a 1-year license to use all of the materials you have access to after you are certified.

    After the first year, there is an annual licensing cost of $500, which can be paid in monthly installments at no extra cost. The annual license includes virtual training sessions with me, updated certification, one private 60-minute coaching call with me, and all updates and additions to the licensed materials.

    By joining the waitlist, you are not obligated to buy. This lets me know who is interested so I can share the details with you.