Welcome to WORD – the place where you learn the steps to clearly
express what you do so the right people lean in and say,
“You’re what I’ve been looking for. How do I work with you?"
(and where you say buh-bye to things like pain points and elevator pitches)
You’re passionate about the work you do, yet the question remains:
“How do I get more clients?”
(without the hype, hustling or using FOMO)
When people ask what you do, do you find yourself in one of these scenarios?
I Don't Wanna be Salesy
You don’t want to cheapen your heartfelt message by using gimmicky verbiage or desperate claims.
Freeze and Fumble
You knew exactly what you do until someone asked you and suddenly you have “message amnesia.”
Over-Explain
You go into explaining mode because you are so damn excited about how you help people, which can overwhelm and confuse people.
The Dreaded Elevator Pitch
You try to say the perfect “elevator pitch” that sounds boring and generic. You’re worried you sound like everyone else.
My guess is you are brilliant and so is the work you do.
(that’s a given, right?)
So why is it so hard to find the right words to clearly say what you do or what you offer so the right people hire you?
Don’t worry, you’re not alone.
Before you market your services and products,
it’s essential to have three things:
A Core Message
This is who you are and what you do without sounding generic or salesy, and without overwhelming people with too much detail.
Offer Benefits
A message for each of your offers that highlights the benefits and engages people without being salesy or gimmicky.
Clarity & Confidence
Embodied clarity and confidence that your message is needed in the world, and YOU are the one to share it.
WORD will help you craft your core message and help you see your brilliance in a way that you WANT to share it with the world.
The next live class starts August 15, 2024.
WORD is a 4-week live training to support your immediate hands-on learning
+
Self-paced modules to support your ongoing implementation.
We begin on August 15.
Investment: $400 USD
payment options are available
The full program details are below.
This is your invitation to share your message because what you do and how you do it are unique to YOU.
No one can create what you do.
Even if someone has the same credentials, title, and modalities.
WORD is for coaches, consultants, healers, artists, and other service-based mission-driven entrepreneurs, business owners, and organizations that want to:
Clearly articulate who you are and the value you provide.
Have a foundation for your marketing that creates results.
Own your value, supporting your ability to receive money for what you offer.
Expand your visibility and confidence.
Grow your business in a sustainable way.
Authentically attract ideal clients.
All while nurturing your nervous system so you feel safe to be visible.*
*WORD is a trauma-informed program which means as your guide and facilitator, I prioritize your nervous system and understand that your lived experiences are a part of your business and how you share your work.
The world is better when you are fully expressed, doing the work you love to do, AND getting paid well for it.
Good things happen when mission-driven entrepreneurs like you and I have more access to money. We create more equity, justice, and kindness in the world and when we have more money to do that with, everyone wins.
Messaging always comes before marketing. Otherwise, what are you even selling?
(I’ve had folks try to argue about this with me but this is something I firmly stand by.)
A lot of folks try to market their services and products without having a core message, which means their marketing:
- Totally flops
- Attracts the wrong people
- Is not sustainable and they get burnt out
Once you craft your core business message, you can:
- Craft the messaging for your offers and create marketing that actually works.
- Be more consistent with sharing your content, which helps you reach more of the right people.
- Embody your value more, which directly impacts your pricing and your ability to receive money for the value you create.
In WORD, you will learn how to:
-
Craft your core message (or if you already have a core message to strengthen it even more)
-
Craft messaging for your offers so you reach the right people and they clearly know what’s possible when they work with you
-
Detox from traditional messaging and marketing tips like using pain points.
-
Expand your visibility without crashing your nervous system.
-
Get into the habit of being more consistent with creating content.
(We go beyond just using social media.) -
Customize your website, sales pages, and email marketing using simple templates and checklists.
-
Create slime-free copy so you share what you do with confidence.
-
Let go of worrying that you sound like everyone else, fumbling over your words, or second-guessing yourself.
Join the next cohort!
WORD begins on August 15, 2024.
(The next live cohort won’t be until 2025.)
What's Included:
Four weekly live hands-on workshops to learn the foundational principles
+
Online modules for ongoing implementation and education
Live Workshops
Each week for four weeks, we dive into the critical lessons of the program where you’ll get hands-on implementation and feedback on your own message.
Each training class is 75 minutes, which includes 45-ish minutes of teaching + time for hands-on feedback, laser coaching, and Q&A.
Access to Self-Paced WORD course
WORD has been a self-paced course for a few years and it conveniently has modules and lessons broken out into bite-size pieces for you to review what you need when you need it.
This way, you don’t have to sift through 90-minute recordings of our live classes to remember specific lessons.
What's inside the online course?
The Four Layers of Messaging
Soul Message Archetypes
Step-by-Step on how to Craft Your Marketing Message
How to Write Without Using Painpoints
Content Prompts
Signature System Tutorial
How to Repurpose Your Content
How to Stand Out with Your Personal Story and Values
Templates and checklists for your website, content, sales pages, and more.
Templates and Checklists
I share my templates and checklists for:
- Sales page
- Opt-in Page
- Waitlist Page
- Testimonials
- Email Sequence
- Content Brainstorming
- Video Content
- And More
Overview of the Live Training
Workshop #1: Craft Your Core Marketing Message
This is the foundation of your business and what fuels your marketing. It answers the question, “What do you do?” so you have clear messaging everywhere you show up offline and online, including your emails, social media, website, speaking (if that’s part of your business model), and more.
Workshop #2: Benefit-based Messaging for Your Offers
Are you sharing your offers in a way that speaks directly to the problems your ideal clients want to solve – without pushing on their pain points? Are you using language that people understand? You’ll learn how to communicate your value without using big promises, formulas, or other gimmicky language.
Workshop #3: What’s Your Story?
Humans love stories. It’s what connects us and builds trust. Are your stories more like reading your resume of qualifications? Or are they letting people connect with and trust you? Your stories are how you differentiate yourself from others to be more memorable. Bonus: We’ll also focus on the inner stories you tell yourself so you can be more confident in your message.
Workshop #4: Content Creation
Whether you are creating content for social media, a current launch, or in your emails, you’ll learn easy ways to generate content that boosts your visibility and communicates your value. We’ll focus on both short-form content (reels, social media) and long-form evergreen content (podcasts, blogs, etc.).
Plus you have the online modules
The online modules have dozens of trainings that cover many more topics. You get 24/7 lifetime access to all of the recordings of the live training workshops + the online modules.
Who this is for?
Coaches, consultants, artists, healers, healing art practitioners, and mission-driven business owners who want to embody a non-manipulative way to grow a business.
Folks who are done fitting themselves into other people’s formulas for success and ready to align with what works for them.
People who are using their voices for equity, social justice, love, and healing on the planet.
This is not for people who :
Promote harmful diet culture, spiritual bypassing, toxic positivity, etc.
Are thinking about starting a business but haven’t decided on what their business is.
Are hellbent on using manipulative messaging and marketing strategies that are so prevalent in the online business/coaching space.
Investment: $400 USD
Live Workshop Dates: August 15, 22, 29 and September 5
Live Call Time: 11-12:15 p.m. Mountain / 1-2:15 p.m. Eastern / 6-7:15 p.m. London
Online Modules will be available on August 15. (Some modules will be available earlier.)
I'm now using what I learned to write my books!
When I took the WORD course, I thought I’d be learning the basics of writing sales copy but it’s gone so much deeper than that.
Angela has an eye for detail and pulls the magic out of YOU from the powerful questions she asks. The skills I’ve learned from Angela are so transferable. I’m now using them to write and publish my books.
I also love that Angela doesn’t teach you a cookie-cutter template but rather a framework that helps to extract your own words in your own energy, style, and language that is authentically YOU.
It’s been the most valuable programme I have purchased in my career as a coach and I’d highly recommend it to anyone that knows deep down what they want to communicate but may have trouble articulating that!
~ Raspreet Sagoo (Soul and Creativity Coach)
- Divine Sacred Soul
WORD transformed everything I knew about marketing
I struggled for years trying to explain what I did and to even be comfortable talking about my business. I didn’t like marketing; I don’t like how most sales and marketing are done in this world. I thought I was the only one until I discovered Angela’s classes.
The Word program changed everything for me.
I thought I was my list of modalities—nope!
I could never describe my business in a concise way that would intrigue others. This program transformed all of that and more! It’s true what Angela says, once you find your message everything flows from there. This program helps you craft your message and find your voice (which was a big one for me).
Every piece of this program helped me with something I was struggling with. It helped me see and heal the internal beliefs and judgments I had about myself and my business that were blocking me from finding my message and promoting my business.
It taught me so much about marketing in a soulful way and I knew I could be successful with this. I created my message which increased my confidence and transformed how I create my business every day.
Alicia Sweezer
Who Knew Healing
Angela takes someone’s words and make them come to life.
I worked with Angela off and on for five years. One thing that I love to see her do, whether for me or someone else, is take someone’s words and make them come to life. It’s magical. Time and time again, people exclaim (me included) “OMG… that’s exactly what I was trying to say.” She has such an objective outlook and your words sound like you, not someone else. Oftentimes we are just too close to it when trying to write our marketing in a way that both sounds like us and is effective, but having Angela on your team is a total game changer.
~Dr. Nadia Brown
Doyenne Leadership
Angela is a GENIUS when it comes to helping you understand how what you do...
I was struggling to express what I do and Angela suggested I take her Soul Message™ quiz. She wasn’t surprised when I came up as the Artist, it's all about self-expression and helping others to be self-expressed. It was like this piece of what I do, and more importantly, HOW TO SHARE IT, came into clear view for me. Angella is a GENIUS when it comes to helping you understand how what you do, and who you BE, and fitting it together to create an authentic, powerful marketing message. You’ll want to learn all that you can from her!
Kris Prochaska, MA
Heart & Soul Speaking, LLC
She helped me put my esoteric body of work into words that I can market authentically.
Angela was the only person I trusted to help me land the message for my body of work and to put it into concrete words that would deeply speak to my ideal client.
Angela helped me to connect to the energetic essence of my message and break it down into very tangible and concrete pieces of marketing from an email auto-responder series, my bio, my LinkedIn Profile, PDFs that describe each Archetype, videos and so much more.
She has an uncanny, sixth sense to get to the true heart of your message by asking deep questions and staying curious, and then she pulls out the magic words to put it all together. There are no formulas or templates - just an ability to deeply hear and see you that exponentially amplifies your confidence and joy to share your work with the world.
~ Priscilla Stephan
Intuitive Business Strategist and Creator of the Soulfluent® Leadership Archetypes
Angela has a gift for listening to me and then helping craft the unique message of my work
I’m a good writer and I know how to thread my voice throughout my copy.
However, that has not necessarily equated to being able to hone on my message or get that message across to the people who resonate with my work.
Angela has a gift for listening to me and then helping craft the unique message of my work in the world and translating that to something my community members can recognize.
I have worked with her on multiple projects including website pages, sales pages, email welcome series, and more. Her suggestions always retain my voice, but in a way that it can be heard and understood significantly better.
~ Jennifer Bloome
Words.
Message.
Marketing.
Copywriting.
How do you put it all together so you share your magic with people without the hype?
We often hear things like:
- Make your mess your message.
- Sell the what, not the how.
- You gotta have an elevator pitch.
- Talk about the pain points of your ideal clients.
- You've got to pick a niche.
- What is your big promise?
What if...
It's OK that your message doesn't fit into a sexy one-liner that’s supposed to get people to sleep with you on the first date, oh I mean, buy from you right away?
Another possibility:
You likely do a lot of stuff really well.
If focusing on ONE thing feels like part of your soul dies, not to mention being incredibly bored, what if being a multi-passionate entrepreneur is your superpower and it's not a problem to be fixed?
What would change in your business if:
... you have the words to pull the right people in, without pushing or chasing anyone?
... your message encompassed ALL of your awesome-ness?
... you didn't get what I like to call "message amnesia," which is when you forget, complicate, or doubt the incredible work you do?
... you didn't have to focus on "pain points" or convince people to get people to work with you?
Let's find out.
Welcome to WORD.
Investment: $400 USD
Live Workshop Dates: August 15, 22, 29 and September 5
Live Call Time: 11-12:15 p.m. Mountain / 1-2:15 p.m. Eastern / 6-7:15 p.m. London
Online Modules will be available on August 15. (Some modules will be available earlier.)
Here's what's waiting for you:
Easier Marketing
Messaging comes before marketing every single time.
When you have a clear message that is embodied, your marketing and pricing will be more effective and aligned.
Elevate your Impact
When you learn the four levels of messaging you'll know exactly how your purpose fuels your money-making message.
You'll also see how to bring all of your ideas to life without getting lost in bright and shiny syndrome.
Embody Your Value
Identifying your Soul Message Archetype then crafting your core marketing message will help you see your unique strengths in a different light so you are more clear and confident in your offers and pricing.
Craft Your Marketing Message
You'll learn how to put your unique solution in clear and concise words without using pain points or hype. You'll build trust with your audience and won't sound like everyone else.
Create a Signature System
How do you create the transformation you do for your clients? In this exercise, you'll outline your unique system, you'll amplify your client's results and have a foundation for content, videos, webinars, books and so much more.
Stand Out & Get Noticed
How do you share your story without it feeling rehearsed? You'll identify your story beyond the boring "rags to riches" turnaround story.
What points of view do you share to stand out authentically and be aligned with your values.
Create Content that Speaks to Your People
Building a platform isn't about a popularity contest but about creating awesome content that engages your market.
You'll never run out of ideas again for your videos, blogs, newsletters, social media and more.
Bonus Resources and Checklists
Copywriting tips guide
Simple templates for video scripts, sales pages, newsletters, and welcome sequence, and more.
Website guide and checklist
Live Calls & Q&A
Because messaging is so important to get real-time feedback, part of our live training is workshop time to get real-time feedback and support.
Investment: $400 USD
Live Workshop Dates: August 15, 22, 29 and September 5
Live Call Time: 11-12:15 p.m. Mountain / 1-2:15 p.m. Eastern / 6-7:15 p.m. London
Online Modules will be available on August 15. (Some modules will be available earlier.)
Frequently Asked Questions
What is your experience with messaging and copywriting?
I'm a communication nerd. One of my colleagues recently referred to me as a Wordsmith Witch because I have a gift of hearing people's words and reflecting back a way to say it with even more power and clarity.
After writing thousands of pieces of content (sales pages, emails, social media, brochures, video scripts, presentations, keynote speeches, and more) since 2002, I have a LOT of practice putting the words together that help people communicate who they are and how to get clients.
During college, part of my degree was journalism so I've been writing for a LOT of years. I started grad school in 2022 in Professional Communication so there are added layers to my previous education and many years of experience.
One of my jobs was to make data collection devices (think rugged iPhones) appealing so people in farming, on oil rigs, and in desolate locations would buy them – and I did just that. It's also where I learned the difference between hype-filled writing and engaging writing that naturally attracted buyers.
I have a magic with words, messaging, and copywriting – especially for service-based entrepreneurs who don't fit in the box.
Will you edit my stuff?
This course does not include edits on your copy. You can receive brief feedback from me and peers on the live calls on when you attend the live calls that are a part of this program. I provide in-depth copywriting and editing support to my 1:1 clients. If you are interested in that level of support, reach out to me: [email protected]
Is this course live?
This program is delivered with four live trainings + self-paced online modules. See the dates above.
What if I hate to write or I have other considerations like dyslexia, English is not my primary language, or something else?
As a business owner, learning how to communicate is a crucial tool you need.
If you hate writing: I invite you to experiment with a totally different energy around writing. I often find that people who "hate to write" are avoiding the way they've been taught vs learning how to honor their authentic writing voice.
I work with people who are neurodiverse, including dyslexia, and what I find is this: You can find your own pace and rhythm to how you want to communicate. Maybe your thing will be creating videos or audios rather than writing. No matter how you express yourself, WORD will guide you to how to do it authentically.
If you need other accommodations to support your learning and the uniquely brilliant way your brain works, please let me know.
What if I already bought the old version of WORD?
If you are an alumni student of a previous version of WORD, you still get all of the online modules that came with the version you purchased. If you would like to attend this live round, the alumni investment is $300. Email [email protected] for your alumni purchase link.
Investment: $400 USD
Live Workshop Dates: August 15, 22, 29 and September 5
Live Call Time: 11-12:15 p.m. Mountain / 1-2:15 p.m. Eastern / 6-7:15 p.m. London
Online Modules will be available on August 15. (Some modules will be available earlier.)
Have a question?
Contact me at hello @ angelamjohnson.com.