WORD is available once per year and includes live classes, a robust training library, and monthly office hours and weekly co-working sessions through the end of the year.
Registration for the live 2025 cohort is currently closed.
Join the waitlist for the next live cohort.
Welcome to WORD.
This 6-week live group program helps you clarify and craft the message for your business and your offers so your ideal clients pay attention and understand the value you offer.
_________
In WORD, we break the rules.
You don't have to "niche down" or have one signature offer.
We don't use hype, pain points, over-the-top promises, or other gimmicky strategies.
The result?
A message that is clear, compelling, and aligned so you you reach more your ideal clients with your content and your marketing is effective.
A clear message isn’t just words—it’s the foundation of effective marketing. Let’s build yours.
The next live cohort will be in 2026.
Investment is $500 or two payments of $250 USD.
(*Alumni rate is 50% off. Details are in your inbox or email [email protected] for your alumni link.)
You are in the right place if you are a multi-passionate rebel who deeply cares about your work.
Traditional business advice doesn’t work for your drive for freedom, creativity, and values.
It doesn’t help that business strategies are often manipulative and gimmicky, because that’s not you, either.
Plus, you care about the world and lead with your values.
So, it’s vital that your message — the words you use to describe what you care so much about — has to be aligned, too.
Why? Because everything is connected and how we treat people matters, including how we use our words to market our work.
Values Alignment:
Here’s what I’m about:
Using our voices, platforms, and business to advocate for equity, social justice, love, and healing on the planet.
Actively divesting from harmful systems like diet culture, misogyny, White supremacy and fascism, racism, homophobia, antisemitism, transphobia, spiritual bypassing, toxic positivity, etc. I’m sure you get the idea.
I advocate for women’s rights, including reproductive rights; LGTBQIA+ community; Black and Brown communities; and immigrants. Together, we create new systems so everyone has access to resources, not just oligarchs and billionaires.
If we’re on the same page, we’ll be a great fit to work together.
In WORD, you will learn how to:
-
Craft your core message (or if you already have a core message to strengthen it even more).
-
Craft messaging for your offers so you reach the right people and they clearly know what’s possible when they work with you.
-
Detox from traditional messaging and marketing tips like using pain points, false urgency, big promises, and basically all of the “boss-babe” and “bro-marketing” tactics.
-
Expand your visibility without crashing your nervous system.
-
Get into the habit of being more consistent with creating content.
(We go beyond just using social media.) -
Customize your website, sales pages, and email marketing using simple templates and checklists.
-
Create slime-free copy so you share what you do with confidence.
-
Let go of worrying that you sound like everyone else, fumbling over your words, or second-guessing yourself.
When people ask what you do, do you find yourself in one of these scenarios?
I Don't Wanna be Salesy
You don’t want to cheapen your heartfelt message by using gimmicky verbiage or desperate claims.
Freeze and Fumble
You knew exactly what you do until someone asked you and suddenly you have “message amnesia.”
Over-Explain
You go into explaining mode because you are so damn excited about how you help people, which can overwhelm and confuse people.
The Dreaded Elevator Pitch
You try to say the perfect “elevator pitch” that sounds boring and generic. You’re worried you sound like everyone else.
You are brilliant, and so is the work you do.
(even if you experience self-doubt sometimes)
So why is it difficult to find the right words to say what you do and what you offer? There are valid reasons why this happens:
-
Picking ONE niche or signature offer feels like you’ll die of boredom.
-
Crafting a simple “elevator pitch” is too simplistic for the depth of your work.
-
Visibility doesn’t always feel safe, especially if your work is different than the status quo, spiritual, or complex. Or if you have experienced trauma in the past.
-
Sharing your message (the marketing) is not as fun as creating your offers or working with your clients so you avoid it.
-
You do more than one thing and do it well, so how do you talk about everything?
-
You want to work with values-aligned people and it can feel risky to be vocal about what you stand for.
-
We live in a world where we are taught to shrink our bodies (diet culture) and our voices, but then when we become a business owner, we are supposed to “shout our message from the rooftops.” This can feel like an extreme risk for our mindset and nervous system.
-
If you hold marginalized identities, the world has tried to convince you that you lack inherent worth and that your voice doesn’t matter. Even with the healing you’ve done, this can be internalized and impact your confidence and safety to be visible.
WORD will help you craft your core message and help you see your brilliance in a way that you WANT to share it with the world.
Join the waitlist for the next live cohort.
WORD is a 6-week live program to support your immediate hands-on learning
+
Self-paced modules to support your ongoing implementation
+
Monthly office hours and weekly co-working sessions for the rest of the year.
Investment: $500 USD
(or two monthly payments of $250)
The full program details are below.
No one can create what you do.
Even if someone has the same credentials, title, and modalities.
But if you sound like everyone else or you try to fit all of the things you do into one core message, people won't see the value you offer.
WORD is for coaches, consultants, healers, artists, and other service-based mission-driven entrepreneurs, business owners, and organizations.
Many participants identify with being multi-passionate - they offer more than one thing and hate feeling like they have to fit into a box.
This is for you if you want to:
Clearly articulate who you are and the value you provide.
Have a foundation for your marketing that creates results.
Own your value, supporting your ability to receive money for what you offer.
Expand your visibility and confidence.
Grow your business in a sustainable way.
Authentically attract ideal clients.
All while nurturing your nervous system so you feel safe to be visible.*
*WORD is a trauma-informed and neuro-affirming program which means as your guide and facilitator, I prioritize your nervous system and understand that your lived experiences are a part of your business and how you share your work.
As a neurodivergent entrepreneur myself, I work with a lot of people who are ADHD, AuDHD, Autistic, and other forms of neurodivergence. I get you. I see you. I know our brains are brilliant - and traditional business advice doesn't work for us.
If you are neurotypical, I know how to support you as well. You are also welcome in this space.
We do things differently here.
No old-school strategies like using pain points, big promises, and other gimmicky strategies.
When our businesses work well, we create more equity, justice, and kindness in the world.
When we are well-resourced, we are able to put our care, time, money, and talent to dismantle the harmful systems in our world and create something different.
But wait, is this about messaging or marketing?
Are they the same thing?
Message = the words you use.
Marketing = how you share those words. (social media, email, video, speaking, etc.)
Messaging always comes before marketing.
Otherwise, what are you even selling?
I see amazing people try to market their services and products without having a core message for their business or their offers, which means their marketing:
- Totally flops
- Attracts the wrong people
- Is not sustainable and they get burnt out
- Isn’t effective, so they question the value of their work
In WORD, you:
- Craft the messaging for your offers and create marketing that actually works.
- Be more consistent with sharing your content, which helps you reach more of the right people.
- Embody your value more, which directly impacts your pricing and your ability to receive money for the value you create.
Join the waitlist for the next live cohort.
What's Included:
Five 75-minute live training workshops*
+
Online modules for deeper implementation and education
+
Resources and templates
+
Access to monthly office hours and weekly co-working sessions through 2025
*We meet for three weeks, have an integration week, then have two more live classes, for a total of six weeks.
Live Workshops
There are five live workshops, which is the foundation of the program.
Each training class is 75 minutes, which includes 45-ish minutes of teaching + time for hands-on feedback, laser coaching, and Q&A.
Templates and Checklists
I share my templates and checklists for:
- Sales page
- Opt-in Page
- Waitlist Page
- Testimonials
- Email Sequence
- Content Brainstorming
- Video Content
- And More
Self-Paced WORD Training Library
WORD includes self-paced lessons to highlight the core principles so you can access specific topics when you need it in bite-size pieces.
Access to Monthly Office Hours & Weekly Co-Working Sessions
Every month, (The third Thursday of the month), I hold an open office hours Q&A session. You can submit questions ahead of time or ask questions during the call to get your questions answered.
You get access to the office hours from March through December 2025 for a total of 9 calls.
Every Monday from 11-12 p.m. Mountain time, I host a co-working session so you start your week by implementing a priority task. This adds a layer of accountability to take actions on what will grow your business.
Program Schedule
All live classes are recorded and uploaded to the learning portal within 24 hours after the live class.
Calls are recorded and uploaded to the learning portal within 24 hours.
You can see the 2025 schedule here, including the monthly office hours.
March 4: Craft Your Core Marketing Message
While we don’t embrace the idea of having an “elevator pitch,” we do embrace having a core message that helps you differentiate who you are and how you help people.
This is the foundation of your business and what fuels your marketing. It answers the question, “What do you do?” so you have clear messaging everywhere you show up offline and online, including your emails, social media, website, speaking (if that’s part of your business model), and more.
March 11: Benefit-based Messaging for Your Offers
What does your ideal client really want?
You love what you offer, but do people get it? Does your audience see the value you offer and how it can help them in specific ways?
You’ll craft the core message and a list of benefits for your offers without overselling with big promises or using pain points.
March 18: What’s Your Story?
Humans love stories. It’s what connects us and builds trust. Your background and passion are what helps you stand out. But are you sharing that story so people can connect with you?
Whether you are crafting a bio, your About page, or sharing your story on a sales page or interview, you’ll know what to highlight and how to say it.
March 25: Integration Week
This is a great week to catch up on recordings if you missed a live class or dive into the self-paced learning library.
April 1: Create Compelling Content (and always have something worthwhile to say)
Whether you are creating content for social media, a current launch, or in your emails, you’ll learn easy ways to generate content that boosts your visibility.
We focus on both short-form content (reels, social media) and long-form evergreen content (podcasts, blogs, etc.).
April 8: Nervous System and Visibility Practices
Throughout the program, you will receive trauma-informed and nervous-system support tips and facilitation. In our final call, we focus on specific tools to support your nervous system with being more visible so you create momentum without getting stuck in fear or self-sabotage.
*This class emphasizes my self-belief coaching, trauma-informed training, and parts work coaching in the program.
Plus you have online modules, too!
The online modules have over a dozen trainings that cover more topics. You get 24/7 lifetime access to all of the recordings of the live classes + the online modules.
Join the waitlist for the next live cohort.
Meet Your Host and Messaging Guide: Angela Johnson (she/her)
Who am I, and what experience do I bring to the table?
I have a 25+ year background in journalism, copywriting, and communication. I’ve been working with small business owners for 17 years, primarily around their marketing, messaging, and business strategy.
I’m passionate about equipping people with the tools to use their voices to speak truth to power and share their brilliant work with the world.
I’ve written over 5,000 pieces of content (a low estimate) from brochures, websites, sales pages, emails, social media content, white papers, and more for myself and my clients.
I no longer do done-for-you copywriting because I want to equip people to share their message in their own unique way.
I’ve guided thousands of program and event participants to use their unique voices in their messaging and marketing.
This program has been a signature aspect of my business for almost a decade. I love this work and would love to help you with your message.
Lastly, I bring four years of trauma-informed training to my work to support your mindset, inner beliefs, and nervous system. Additionally, I bring self-belief coaching and a parts work lens to my work.
Welcome to WORD!
I'm now using what I learned to write my books!
When I took the WORD course, I thought I’d be learning the basics of writing sales copy but it’s gone so much deeper than that.
Angela has an eye for detail and pulls the magic out of YOU from the powerful questions she asks. The skills I’ve learned from Angela are so transferable. I’m now using them to write and publish my books.
I also love that Angela doesn’t teach you a cookie-cutter template but rather a framework that helps to extract your own words in your own energy, style, and language that is authentically YOU.
It’s been the most valuable programme I have purchased in my career as a coach and I’d highly recommend it to anyone that knows deep down what they want to communicate but may have trouble articulating that!
~ Raspreet Sagoo (Soul and Creativity Coach)
- Divine Sacred Soul
WORD transformed everything I knew about marketing
I struggled for years trying to explain what I did and to even be comfortable talking about my business. I didn’t like marketing; I don’t like how most sales and marketing are done in this world. I thought I was the only one until I discovered Angela’s classes.
The Word program changed everything for me.
I thought I was my list of modalities—nope!
I could never describe my business in a concise way that would intrigue others. This program transformed all of that and more! It’s true what Angela says, once you find your message everything flows from there. This program helps you craft your message and find your voice (which was a big one for me).
Every piece of this program helped me with something I was struggling with. It helped me see and heal the internal beliefs and judgments I had about myself and my business that were blocking me from finding my message and promoting my business.
It taught me so much about marketing in a soulful way and I knew I could be successful with this. I created my message which increased my confidence and transformed how I create my business every day.
Alicia Sweezer
Who Knew Healing
Angela takes someone’s words and make them come to life.
I worked with Angela off and on for five years. One thing that I love to see her do, whether for me or someone else, is take someone’s words and make them come to life. It’s magical. Time and time again, people exclaim (me included) “OMG… that’s exactly what I was trying to say.” She has such an objective outlook and your words sound like you, not someone else. Oftentimes we are just too close to it when trying to write our marketing in a way that both sounds like us and is effective, but having Angela on your team is a total game changer.
~Dr. Nadia Brown
Doyenne Leadership
Angela is a GENIUS when it comes to helping you understand how what you do...
I was struggling to express what I do and Angela suggested I take her Soul Message™ quiz. She wasn’t surprised when I came up as the Artist, it's all about self-expression and helping others to be self-expressed. It was like this piece of what I do, and more importantly, HOW TO SHARE IT, came into clear view for me. Angella is a GENIUS when it comes to helping you understand how what you do, and who you BE, and fitting it together to create an authentic, powerful marketing message. You’ll want to learn all that you can from her!
Kris Prochaska, MA
Heart & Soul Speaking, LLC
She helped me put my esoteric body of work into words that I can market authentically.
Angela was the only person I trusted to help me land the message for my body of work and to put it into concrete words that would deeply speak to my ideal client.
Angela helped me to connect to the energetic essence of my message and break it down into very tangible and concrete pieces of marketing from an email auto-responder series, my bio, my LinkedIn Profile, PDFs that describe each Archetype, videos and so much more.
She has an uncanny, sixth sense to get to the true heart of your message by asking deep questions and staying curious, and then she pulls out the magic words to put it all together. There are no formulas or templates - just an ability to deeply hear and see you that exponentially amplifies your confidence and joy to share your work with the world.
~ Priscilla Stephan
Intuitive Business Strategist and Creator of the Soulfluent® Leadership Archetypes
Angela has a gift for listening to me and then helping craft the unique message of my work
I’m a good writer and I know how to thread my voice throughout my copy.
However, that has not necessarily equated to being able to hone on my message or get that message across to the people who resonate with my work.
Angela has a gift for listening to me and then helping craft the unique message of my work in the world and translating that to something my community members can recognize.
I have worked with her on multiple projects including website pages, sales pages, email welcome series, and more. Her suggestions always retain my voice, but in a way that it can be heard and understood significantly better.
~ Jennifer Bloome
These rules are meant to be broken:
- Make your mess your message.
- Sell the what, not the how.
- You gotta have an elevator pitch.
- Talk about the pain points of your ideal clients.
- You've got to pick a niche.
- What is your big promise?
- What if...
It's OK that your message doesn't fit into a sexy one-liner that’s supposed to get people to sleep with you on the first date, oh I mean, buy from you right away?
You embrace honesty and transparency instead of false urgency and FOMO?
Focusing on ONE thing feels like part of your soul dies, not to mention being incredibly bored, being a multi-passionate entrepreneur is your superpower rather than a problem to be fixed?
Welcome to WORD.
Join the waitlist for the next live cohort.
Here's what's waiting for you:
Easier Marketing
Messaging comes before marketing every single time.
When you have a clear message that is embodied, your marketing and pricing will be more effective and aligned.
Elevate your Impact
When you learn the four levels of messaging you'll know exactly how your purpose fuels your money-making message.
You'll also see how to bring all of your ideas to life without getting lost in bright and shiny syndrome.
Embody Your Value
Identifying your Soul Message Archetype then crafting your core marketing message will help you see your unique strengths in a different light so you are more clear and confident in your offers and pricing.
Craft Your Marketing Message
You'll learn how to put your unique solution in clear and concise words without using pain points or hype. You'll build trust with your audience and won't sound like everyone else.
Create a Signature System
How do you create the transformation you do for your clients? In this exercise, you'll outline your unique system, you'll amplify your client's results and have a foundation for content, videos, webinars, books and so much more.
Stand Out & Get Noticed
How do you share your story without it feeling rehearsed? You'll identify your story beyond the boring "rags to riches" turnaround story.
What points of view do you share to stand out authentically and be aligned with your values.
Create Content that Speaks to Your People
Building a platform isn't about a popularity contest but about creating awesome content that engages your market.
You'll never run out of ideas again for your videos, blogs, newsletters, social media and more.
Resources and Checklists
Copywriting tips guide
Simple templates for video scripts, sales pages, newsletters, and welcome sequence, and more.
Website guide and checklist
Live Calls & Q&A
Because messaging is so important to get real-time feedback, part of our live training is workshop time to get real-time feedback and support.
Frequently Asked Questions
What is your experience with messaging and copywriting?
I'm a communication nerd. One of my colleagues recently referred to me as a Wordsmith Witch because I have a gift of hearing people's words and reflecting back a way to say it with even more power and clarity.
After writing thousands of pieces of content (sales pages, emails, social media, brochures, video scripts, presentations, keynote speeches, and more) since 2002, I have a LOT of practice putting the words together that help people communicate who they are and how to get clients.
During college, part of my degree was journalism so I've been writing for a LOT of years. I started grad school in 2022 in Professional Communication so there are added layers to my previous education and many years of experience.
One of my jobs was to make data collection devices (think rugged iPhones) appealing so people in farming, on oil rigs, and in desolate locations would buy them – and I did just that. It's also where I learned the difference between hype-filled writing and engaging writing that naturally attracted buyers.
I have a magic with words, messaging, and copywriting – especially for service-based entrepreneurs who don't fit in the box.
Will you edit my stuff?
This course does not include edits on your copy. You can receive brief feedback from me and peers on the live calls on when you attend the live calls that are a part of this program. I provide in-depth copywriting and editing support to my 1:1 clients. If you are interested in that level of support, reach out to me: [email protected]
Is this course live?
This program is delivered with four live trainings + self-paced online modules. See the dates above.
What if I hate to write or I have other considerations like dyslexia, English is not my primary language, or something else?
As a business owner, learning how to communicate is a crucial tool you need.
If you hate writing: I invite you to experiment with a totally different energy around writing. I often find that people who "hate to write" are avoiding the way they've been taught vs learning how to honor their authentic writing voice.
I work with people who are neurodiverse, including dyslexia, and what I find is this: You can find your own pace and rhythm to how you want to communicate. Maybe your thing will be creating videos or audios rather than writing. No matter how you express yourself, WORD will guide you to how to do it authentically.
If you need other accommodations to support your learning and the uniquely brilliant way your brain works, please let me know.
What if I already bought the old version of WORD?
If you are an alumni student of a previous version of WORD, you still get all of the online modules that came with the version you purchased. If you would like to attend this live round, the alumni investment is $200. Email [email protected] for your alumni purchase link.
What if I can't make the calls live?
While I know I learn better (and actually show up) when the classes are live, I know that attending live is not always possible.
All live classes are recorded and uploaded to the learning portal within 24 hours.
There are plenty of opportunities to receive laser coaching, too. Our live calls have time for questions, plus the monthly office hours you get access to through the end of the year.
What is the schedule?
The schedule for the live classes and monthly office hours can be found here. (Google Doc)
What are the monthly office hours?
On the third Thursday of the month, from 11-12 p.m. Mountain time, I host an office hours call, which is dedicated to answering your questions. Participants receive laser coaching and it's a great opportunity to get your questions answered in a live format.
What are the weekly co-working sessions?
I host a co-working session every Monday from 11-12 p.m. Mountain time.
Here's how it works:
Everyone checks in that chat to share what they are working on during the hour. And then we get stuff done!
There isn't chit-chat or time for asking questions; it's set up to help you kick off your week by getting something done. If you're neurodivergent, having these body-doubling sessions can help you focus on your priority tasks for the week.
These sessions are not recorded.
Join the waitlist for the next live cohort.
Have a question?
Contact me at hello @ angelamjohnson.com.