Grow your income. Do your most meaningful work.
If marketing has been something you have avoided or haven’t done consistently, you’re not alone.
Marketing on Purpose is a membership that helps you to:
Get your marketing DONE
+
Supports your mindset and nervous system so visibility feels safer and you show up more consistently.
We don’t focus on quick fixes or complicated funnels.
This is where you will create an aligned marketing foundation, so you have time to create what matters most.
Get notified when registration is open!
Marketing on Purpose opens for registration again from January 1-6.
The cost is $100 USD/month
When you join, there is a 3-month minimum. This ensures you have the time and support needed to benefit fully from the tools and guidance provided, building sustainable momentum while honoring your capacity and well-being.
For more details, check the FAQ section below.
You are invited to join Marketing on Purpose, which is a collective of changemakers, creatives, and mission-driven entrepreneurs.
Values Statement
My mission has always been to create spaces where everyone is seen, heard, and valued. Through my programs and consulting, I work to co-create a world where equity and inclusion are the standard, not privileges reserved for the few.
I work with and support those committed to doing good—not just for themselves, but for the most marginalized.
COMMITMENT TO JUSTICE AND EQUITY
This space is rooted in the belief that:
- Diversity, Equity, and Inclusion (DEI),
- Amplifying marginalized voices, including Black, Brown, Indigenous, and People of Color (BBIPOC) and LGBTQIA+ communities,
- Dismantling all forms of injustice and oppressive systems,
Are essential to model in our lives and businesses, so we can reimagine a more equitable and compassionate world. If you oppose these values, this is not the space for you.
As we engage in this work to grow our business and income, it’s important that we are doing so in systems of capitalism. Divesting from capitalistic conditioning means that while we understand our worth does not come from what we produce, we also require money to live our best lives. Making money is necessary, and we do so through ethical business practices.
Marketing on Purpose is a generous monthly membership with one mission:
Help you be more consistent in your marketing so you grow your profits
while nourishing your nervous system.
P.S. Consistency is not being perfect. Consistency means finding a rhythm that aligns with your needs and capacity, allowing you to follow through on actions without sacrificing your well-being.
How it Works
Every month, you get access to four components:
Live Calls & Training
Every month, there are three calls + a live workshop on a specific topic. See the full schedule below.
Online Training
From sales pages to content creation, self-paced online training modules are at your fingertips every month.
Accountability
This is a game-changer. If you choose, you will be paired with a buddy + a simple guide to make it work for you.
VIP Benefits
As a member, you will get access to a monthly live workshop, VIP pricing on 1:1 sessions + special rates on my signature programs.
Live Calls and Training
Live calls happen on the first, second, and third Thursdays from 11 – 12 Mountain time.
(10-11 Pacific/1-2 p.m. Eastern/6-7 p.m. London)
- Week 1: Create your monthly plan + mindset work to set yourself up for success
- Week 2: Content creation for the next 30 days
- Week 3: Office Hours for questions, receiving feedback, and masterminding
- Week 4 is an integration week. This is a great week to engage with the online training materials and implement your content plan for the next month.
Live Work Sessions
There will be live work (body doubling) sessions twice per month. These 75-minute sessions will dedicate an hour to implementing your marketing actions. Times will be determined by the group’s requests.
Online (Self-Paced) Training
As a member, you have access to the online learning portal, too!
Every month, you receive three snippets of content:
1. “Auntie Angela” Pep Talk:
This is a short 2-3 minute video reminding you what a badass you are. Picture the kind of “big sister” energy who has your back, and if anyone messes with you, I bring my mama bear energy that reminds you of what’s possible. Also included is a screensaver image you can put as the background on your phone with the reminder.
2. Resources:
A resource like a checklist or handout based on topics and questions that arise in the group.
3. Bonus Monthly Content: Rather than getting overwhelmed with too much all at once, there are four seasons and each month has a specific topic.
See the Bonus Content Schedule
Build Your Marketing Foundation |
Month #1: Build Your Marketing Foundation Month #2: Set Your Pace and Pick Your Platforms Month #3: Grow Your Email List |
Connection and Selling |
Month #4: Creating connections and collaborations even if you are an introvert Month #5: Pricing Strategies Month #6: Ask for the Sell + Other CTAs |
Self-Awareness and Alignment |
Month #7: What part of you is making decisions? (accessing your healthy adult self) Month #8: Boundaries that boost your inner peace and profits Month #9: Surprising Energy Leaks That Drain Your Confidence and Focus |
Boost Your Results |
Month #10: Identifying the Real Problem If People Aren’t Buying Month #11: Expand Your Confidence in Your Expertise Month #12: What to Sell When You Do More Than One Thing? |
Accountability
I used to think I hated accountability.
But what I hated was punitive accountability, the kind focused on shame and judgment if you didn’t accomplish your tasks perfectly.
We do accountability differently here – this is about being witnessed and supported in you showing up for yourself.
If you choose an accountability buddy, you will share your preferences (business type, time zone, etc.) and then be paired with someone in the cohort. You will receive guidance on how to structure your accountability so it doesn’t turn into a distraction or extractive for either person.
There will also be a way to add your weekly priorities in a virtual format so you can hold yourself accountable.
*This feature begins in month #2 so you can focus your first month on getting acquainted with the program and resources without adding too much to your plate at once.
VIP Benefits
Members receive VIP benefits:
Monthly Workshop + Recording:
Every month, I host a topic-specific workshop. You get free access to that month’s workshop along with the recording.
VIP Pricing on Private Sessions:
1:1 Parts Work sessions ($100 instead of $150)
1:1 coaching sessions ($175 instead of $250)
VIP Pricing on Signature Courses:
– WORD ($300 instead of $400)
– Simple and Honest Marketing Method ($300 instead of $400)
– ROOTED ($250 savings; 2025 price will be announced soon)
6-Month Gift:
You will receive an art print from yours truly from one of my limited edition print collections.
12-month Gift:
A 60-minute complimentary Parts Work or business coaching session.
Get notified when registration is open!
Marketing on Purpose opens for registration again from January 1-6.
Marketing on Purpose is $100 USD/month
When you join, there is a 3-month minimum. This ensures you have the time and support needed to benefit fully from the tools and guidance provided, building sustainable momentum while honoring your capacity and well-being.
For more details, check the FAQ section below.
Hi, I’m Angela Johnson, your trauma-informed marketing guide, coach, and strategist.
I am tired of the same ol’ marketing advice that essentially promotes privilege and capitalism, which is why I created the Marketing on Purpose membership.
If you are tired of basic group programs disguised as high-ticket “masterminds,” or if you vote with your dollars to be in spaces with people who stand up for equity and justice, you’re in the right place.
I created a soft place to land in a messy world—a place where we can dream big and also accommodate our mental health, unique brains, and nervous systems.
A place that embraces collaboration, community, and joy. Where we can celebrate our wins – and still show up on the days we are having a meltdown.
Welcome to Marketing on Purpose, a space to focus on simple marketing actions, a values-aligned community, and toxic-free strategies that support your big vision.
I’m so glad you are here, and I can’t wait to co-create this space with you.
~Angela
P.S. You can see my qualifications, experience, and training at the bottom of this page.
The Details
The Schedule & Workshop Topics:
See the schedule here.
Cost:
You can try it out for one month at half off the regular rate. This gives you full access to everything in the program for one month. You will then be able to enroll as an ongoing member.
After your 1-month trial, Marketing on Purpose is $100 USD per month for a minimum of three months. After 90 days, you can cancel anytime.
Why a 3-month minimum? This supports you in creating a spacious marketing foundation where you can create momentum without the added pressure or unrealistic expectations of what you can accomplish in 30 days.
While I hope you will love the content, community, and support, if you choose to discontinue your membership after your 90 days, simply email my team 10 days before your billing date and your membership will be canceled. No questions asked.
You can select the monthly or quarterly.
Who is it for?
Mission-driven entrepreneurs and business owners who want to:
- Get better results from their marketing
- Apply simple and practical marketing support to their business
- Make an impact in the world and use their business as a vehicle for change
- Show up more consistently with their marketing without sacrificing their well-being.
Get notified when registration is open!
Marketing on Purpose is $100 USD/month
When you join, there is a 3-month minimum. This ensures you have the time and support needed to benefit fully from the tools and guidance provided, building sustainable momentum while honoring your capacity and well-being.
For more details, check the FAQ section below.
How is this different than other marketing programs?
When I ask people what their top challenge is in their business, this is what I hear:
I need to reach more people.
I need to make more money.
I need to be more visible.
I want to be more consistent.
The antidote (lie) we have been sold is to work harder, change your money mindset, and push yourself.
And if you don’t have results after all that, then something must be wrong with you.
<sigh>
We are promised big results in a short timeframe that looks like this:
But, if your growth looks like this:
Or this:
We have been conditioned to judge ourselves and our results as not good or fast enough.
We do things differently by embracing this motto:
We don’t focus on the latest trends or strategies.
We don’t engage gimmicky marketing tactics.
We focus on:
Simple Strategy that Aligns with Your Strengths
Mindset and
Nervous System Care
Everything is provided with a trauma-informed and neuro-affirming foundation.
The number of programs promising big results with no mention of the fact that the world is on fire, our nervous systems are depleted, how trauma impacts our business, is not only disappointing but doesn’t support us in the ways we need.
If marketing hasn’t been effective or you haven’t been consistent with it long enough to see results, please know you are not alone.
In our culture, we are conditioned to blame our lack of results on our lack of action.
But that’s rarely (if ever) the solution.
We must look under the inaction and see what’s driving it, then approach our goals with a lot more compassion and curiosity.
Marketing on Purpose is a combination of simple actions over time and deep care for our lived experiences and humanity.
We simplify strategy and add support your nervous system so you can show up for yourself and your business with longevity. We learn in a community of values-aligned changemakers.
In Marketing on Purpose, we focus on:
Get notified when registration is open!
Marketing on Purpose is $100 USD/month
When you join, there is a 3-month minimum. This ensures you have the time and support needed to benefit fully from the tools and guidance provided, building sustainable momentum while honoring your capacity and well-being.
For more details, check the FAQ section below.
Why Join?
Get your marketing done!
- Show up more consistently in your marketing without burning out your nervous system.
- Create a simple plan that aligns with your strengths.
- Align your business model and marketing plan with your capacity so you follow through consistently.
- Simplify your marketing plan to focus on authentic and aligned money-making actions.
- Get your work in front of more people to build your audience, and position yourself for optimal collaborations and cross-promotions.
- Expand your visibility.
- Develop your message and increase your confidence to share it.
- Implementation time to actually get things done and build momentum.
Nourish Your Mindset & Nervous System
- Nourish your nervous system so you build capacity without burning out.
- Honor your full humanity and lived experiences in a world that needs your presence and meaningful work.
- Be in a values-aligned community that cheers you on.
- When you take action and follow through on your plans, you build self-trust and self-belief.
Learning & Deconditioning
- Grow your income without burning out because you prioritize your joy and capacity instead of capitalism.
- Self-paced training without the pressure of absorbing it all at once.
- Let go of traditional marketing practices that were never designed for your unique strengths, learning preferences, or capacity.
- Lean into curiosity instead of self-judgment or trying to get things perfect.
- Unhook yourself from capitalistic conditioning that perpetuates harmful beliefs about your worth, value, and purpose.
Community
- Be in a values-aligned community that cheers you on.
- Connect with others who are normalize equity-centered values and business practices.
- Get your work in front of more people for ongoing results
- Stop creating in a silo and create connections with people who want you to win
- Accountability that supports you in following through on your priorities each week
Get notified when registration is open!
Marketing on Purpose is $100 USD/month
When you join, there is a 3-month minimum. This ensures you have the time and support needed to benefit fully from the tools and guidance provided, building sustainable momentum while honoring your capacity and well-being.
For more details, check the FAQ section below.
FAQs
Can I join anytime?
You can join anytime during the month.
If you join after the first live call of the month, you will receive access to the recordings for that month. For example, if you join on December 20, you can access every recording and the workshop.
What I I'm not sure about joining for 90 days?
Choosing a guide and community is an important decision.
If you are new to my world, you can join the monthly workshop at the regular cost. Monthly workshops cost $27-$97, depending on the topic, duration, and digital materials provided.
Another option is to join the monthly planning Parts Work session for $37.
This gives you an experience of my teaching style.
Or, if you have other questions, email me at [email protected].
What if I have a question? Are there live Q&A sessions?
There are three ways to get your questions answered:
Attend the live calls. I reserve time at the end of each live call for questions.
Submit your questions via email. If you can’t attend the live calls, I will answer email question during the live calls so you will hear your question and reply on the call recording.
If you would benefit from more in-depth support, your VIP benefits give you reduced pricing for 1:1 sessions.
Do you offer the live calls at another time?
I offer live calls at the times that I have the capacity for, and unfortunately, I’m not able to offer call times at other times. This means that folks in the Australia-Asia time zones either have to get up super early or listen to the recordings.
Will this be another course I never finish?
You mean you’ve bought things in the past, but they sit on your computer??? <gasp>
You’re not alone. 🙂
This is why I have live sessions so you can show up live as much as possible to engage as you can.
Additionally, this is not just a marketing strategy because you don’t need another marketing plan you’ll never do, right?
This is a blend of SIMPLE strategy and action, along with nervous system and mindset support. This element matters because it helps you understand why you do what you do (and don’t do) and more easily get yourself out of cycles of self-judgment.
But I really hate marketing? Will this work for me?
Is it that you truly hate marketing, or is it:
1. You dislike how other people’s marketing has treated you?
2. Or do you hate how you’ve been taught to market?
3. Or, is there some fear around being more visible?
4. Or, you’re unsure what to do and feel stuck or frozen in inaction?
If any or all of these things are true for you, this program will help you create a different relationship with marketing and visibility.
Many of my students say my marketing approach is healing on many levels.
If you’re willing and open to new possibilities in marketing, this membership is a great fit for you.
How much money will I make?
If you’re looking for sexy income claims, then you might be hooked into toxic marketing promises, and that’s not what we do here.
With consistent and aligned marketing, you will likely make more money, especially over the life of your business.
You will learn how to market yourself so you never have to cram yourself into someone else’s one-size-fits-all formula ever again. Depending on your income goals, the goal is to add sustainable income from your business.
Will the calls be recorded?
Yes, all calls are recorded and uploaded to an online learning portal, where you can access the recordings, slides, handouts, and bonus materials.
See the next FAQ for more details about your access to the materials.
How long do I get access to the program for?
There are two aspects of the program.
For the monthly workshop, you get access to each month you are a member, you get access to that workshop forever.
For the monthly live calls and bonus online modules, you get access to those materials and recordings while you are an active member. You can download PDFs of any materials for future reference and use.
If I ever retire the program, you will be able to download specific resources for you to refer to as you need.
What is Trauma-Informed and Trauma-Informed Marketing?
Trauma-informed is more than just a buzzword in the coaching and online marketing spaces.
It’s a deep commitment to create a space and work with people in a way that honors their lived experiences and what their nervous systems have experienced, including trauma.
You’re not alone if you think that trauma only refers to catastrophic experiences. This is the biggest misconception of what trauma is. Trauma can be many things, and when things like Collective trauma (COVID, patriarchy, systemic oppression, etc.) are impacting people’s nervous systems consciously and unconsciously, of course, it affects the way we run our business.
Trauma-informed Marketing is how we tend to people’s nervous systems, including our own, in addition to our goal of making money. It means using strategies that are designed to empower people to choose what’s best for them vs using manipulation, even if it’s subtle, to do anything to make the sale.
By participating, you’ll not only experience trauma-informed marketing and facilitation but also learn specific tools and strategies for implementing them in your own business.
What is Neuro-affirming?
As a neurodivergent entrepreneur myself, I understand that many traditional marketing strategies don’t always work for brains like mine.
I create an inclusive environment that recognizes different learning styles and needs.
I offer flexible strategies and options to help you apply the material in a way that works best for you.
Additionally, I do my best to meet accommodations within my capacity.
You make the world better.
Your work matters.
Your business is a vehicle to change lives and be a source of financial stability for your life.
* fancy formulas and working even harder are not required to make that happen.
“It can be overwhelming to witness/experience/take in all the injustices of the moment; the good news is that they’re all connected.
So if your little corner of work involves pulling at one of the threads, you’re helping to unravel the whole damn cloth.”
Ursula Wolfe-Rocca
Questions?
Email my team here:
hello @ angelamjohnson.com
(remove the spaces before and after the @ symbol)
About Your Guide: Angela Johnson
First, thank you for being here.
I’m passionate about slime-free marketing because when I was introduced to the coaching world in 2008, I spent over $250,000 on coaches, courses, events, and trainings over about six years. At the end of that time, I was burned out, deflated, and wondered what was wrong with me that I couldn’t make my business work better.
I crossed that coveted 6-figure mark within the first year of my business only to realize I wasn’t any happier and my money situation was still not great. I was just playing with bigger numbers in my bank account. More money was going out than coming in due to the high-ticket coaches I kept hiring.
In 2015, I broke up with toxic marketing and the mentors I paid tens of thousands of dollars to and that’s when I merged soul with strategy.
In 2017, I created what is now my core body of work, the Simple and Honest Marketing Method (formerly called Intuitive Marketing Method) with one core goal: help people see that marketing can be easier and actually work without the hype, hustle, or burning out.
Becoming Trauma-Informed
After years of teaching my signature programs, I noticed something was missing.
Brilliant people struggled with patterns of sabotage, shame, and lack of confidence.
But WHY??? This started my quest for deeper ways of healing, understanding the nervous system, and how trauma plays a role in business.
In 2022, I started a Master’s degree in Professional Communication with an emphasis on trauma-informed communication. During this time, I conducted IRB-approved research about how trauma impacts business owners.
Alongside my research and personal healing, I have completed training programs and university-level classes about trauma and trauma-informed practices so that I can bring a trauma-informed foundation to my work and programs. I also bring a Parts-Work emphasis to support people’s mindset and shift beliefs.
You can read more about my training, qualifications, and certifications below.
My training, certifications, and experience:
Education:
- BA in Interdisciplinary Studies from Utah State University. Emphasis areas: Journalism, Graphic Design, and Advertising
- (Current) M.A. in Professional Communication at Weber State University (Graduate in 2024)
- (Current) M.A. in Community and Organizational Leadership with emphasis on Trauma-Informed Organizational Leadership (Graduate in 2025)
Additional Training:
- Copywriting, Marketing, Content Marketing, Entrepreneurship, and Business Management
- Certified Trauma of Money Facilitator
- Certificate of completion for Cultivate, a trauma-informed program for facilitators
- Certified in Copywriting for Culture Makers (awaiting final certification)
- Trauma-informed coaching certification by Safe Space Institute (in process, completion date December 2023)
- Focusing, a somatic-based coaching modality to effectively facilitate challenging patterns and behaviors (complete with level 2 in June 2023)
- Self-Belief Academy coach to specifically target self-doubt (complete in December 2023)