Do your most meaningful work. Grow your income.
If you are avoiding your marketing,
or it’s just not working, listen up…
You’re not lazy.
You’re not sabotaging yourself (even if it feels like you are).
You don’t need another complicated funnel or high-ticket program that promises you six figures to get clients.
Marketing and visibility can be tough.
That’s why I’m simplifying it and walking you through how to create simple and effective 1-page marketing plans and supporting your nervous system at the same time.
Marketing on Purpose is a 3-month program that helps you to get your marketing DONE without crashing your nervous system, burning out, or using manipulative marketing strategies.
How?
There are three areas we focus on:
1-Page Marketing Plan
Easy and Aligned Plans Customized to Your Unique Strengths, Goals, and Business Model.
Nervous System Support
When you feel safer, it's easier to be visible and your capacity expands to follow through and be more consistent.
Self-Belief Tools
Shift patterns, behaviors, and beliefs that stop you from being confident and taking action.
I’ve helped multi-passionate rebels and service-based business owners grow their businesses for 17 years. Here are the most common things I’ve heard about their marketing challenges:
“I don’t know where to start.”
“I have a plan, but I’m just not doing it.”
“I don’t want to be too pushy or salesy.”
“I just want to do the work I love – not marketing.”
The real problem with marketing challenges comes down to four things:
1. Lack of clarity on messaging, offers, and/or marketing strategy.
2. Fear of visibility, which is not a mindset problem, but a focus for your nervous system.
3. Marketing is overwhelming because it’s too complicated, expensive, misaligned, or gimmicky (or all four).
4. You do all of the “right” things, and it doesn’t work for you because it wasn’t designed for you.
In Marketing on Purpose, we don’t focus on quick fixes, paid ads, or complicated funnels.
This is where you will create an aligned marketing foundation, so you have time to create what matters most and create consistent income in your business.
Rather than questioning the formulas and toxic marketing strategies, we are taught to question and blame ourselves.
How ’bout we do this instead:
Create and follow through on simple marketing plans that work because they are designed for YOU.
Nourish your nervous system so visibility feels safer.
The result?
You show up more consistently and in alignment with what matters most.
You are invited to join Marketing on Purpose, a 3-month program to a collective of changemakers, creatives, and mission-driven entrepreneurs.
You can start anytime.
$400 USD or three monthly payments of $134.
After the 90 days, you can choose to enroll in the next 90 days.
Let’s make sure we’re on the same page.
Business and money are political. A core reason I do this work is I know when we change the way we do business, we co-create a world that prioritizes compassion, equity, and justice.
I work with people committed to doing good in the world—not just for themselves, but for the most marginalized and underrepresented, too.
This space is rooted in:
- Centering Diversity, Equity, and Inclusion (DEI) in all spaces.
- Amplifying marginalized voices, including Black, Brown, Indigenous, and People of Color (BBIPOC) and LGBTQIA+ communities.
- Dismantling all forms of injustice and oppressive systems.
If you oppose these values, this is not the space for you.
While many marketing programs make big money claims, I don’t and here’s why:
One-size-fits-all formulas do not work for many reasons. One being that they don’t account for the fact that people do not have the same access to resources, safety, and privilege.
We are creating a different way to do business within systems of capitalism. Divesting from conditioning that tells us our worth is based on our income or how productive we are is an important aspect of this program. And, we require money to live.
I fully believe you can make more money without burning out and without perpetuating the harmful systems we are actively dismantling. I also believe this program will help you do that.
Marketing on Purpose is a generous group program with one mission:
Help you be more consistent in your marketing so you grow your profits
while nourishing your nervous system.
P.S. Consistency is not being perfect.
Consistency means finding a rhythm that aligns with your needs and capacity that supports you to follow through on actions without sacrificing your well-being.
What does your nervous system have to do with your marketing?
If all of the one-size-fits-all formulas and greatest strategies worked for every person, there would be no suffering in the world.
But we have nervous systems that are doing their job of reacting and responding to the world around us. And we are very much having human experiences where everything is not unicorns and rainbows.
Is it self-Sabotage or self-protection?
You can have the slickest marketing strategy, but if your nervous system and inner beliefs see visibility as a threat to your safety, you will find clever and sophisticated ways to protect yourself.
When you are in fight or flight mode, it impacts everything, from the decisions you make in your business, to pricing, visibility, boundaries, marketing… all of it.
What’s the deal about trauma?
Whether you have experienced trauma or not, prolonged stress on our nervous systems impacts our capacity and ability to run a sustainable business.
Especially in our culture where productivity is valued over our humanity, it’s easy to think “pushing through fear” and working harder are the norm. But what if they don’t have to be?
After working with hundreds of entrepreneurs, I noticed common patterns:
Brilliant people getting stuck with the actual marketing. They create offer after, and the marketing plans to go with them, but would always get stuck in cycles of self-doubt, perfectionism, or undercharging (just to name a few).
At the time, I didn’t even know about the impact of trauma on a nervous system, and thought the antidote was what my coaches told me: more money mindset work, working harder, and not giving into the fear. Just push through it.
Spoiler alert: that doesn’t work.
What do we do about it?
Working with your nervous system through somatic parts work and self-belief coaching is a core aspect to this program, which makes all the difference for your marketing and visibility.
What’s the result of integrating nervous system support with your marketing strategy?
- Implementing strategies that are believable and feel good in your body.
- Shifting out of self-doubt into embodied confidence.
- Breaking free of shame cycles and leading with self-compassion.
- Believing in what’s possible AND seeing evidence that you are making progress.
- Handling stress and rejection (it happens to all of us) with compassion and grace instead of spiraling into old stories of not being enough.
How the Program Works
Every quarter (season), there is a specific theme to support a foundational element of your business.
Every month, you get access to four components.
Let me walk you through it:
Each season has a theme + 30-day Experiment
We are currently in Season 2.
The Visibility experiment is live from April 15 through May 14.
See the full Marketing on Purpose schedule through June 2025 right here.
Each season (each quarter of the year) has a theme that supports a foundational element in your business.
To kick off that season, you can participate in a 30-day experiment that focuses on that theme.
Explore the seasons and 30-day experiments:
Season 1: Soul and Strategy Alignment
(January 1 through March 31)
Success Redefined: Where Soul and Strategy Align
Creating the work that matters most prioritizes your joy and capacity with how you contribute to the world around you without sacrificing your revenue.
The 30-Day Alignment Experiment starts on January 15 and focuses on your offers, purpose, values, and goals for the year.
Participation in the 30-day experiment is optional but highly encouraged. More details on the 30-day experiment will be released in December.
Season 2: Embodied Visibility
Reach more people. Grow your business.
(April 1 through June 30)
Being visible in your expertise requires embodied confidence. This season focuses on growing your thought leadership through your content, speaking, or marketing (or all three).
The 30-Day Alignment Experiment runs from April 15 through May 14 and focuses on setting attainable goals in: (choose one)
- Email/Newsletter (either growing your list or communicating more regularly with your list)
- Social Media (posting more consistently or increasing engagement)
- Networking
- Pitching yourself for speaking
- Something else (your choice)
Participation in the 30-day experiment is optional but highly encouraged. Participation requires you to check your progress each week in a community Google Doc.
Even if you didn’t achieve your goals for the 30 day experiment, but you check in on your progress, you will be entered into the drawing to get a free 1-hour coaching session with me.
Season 3: Connection, Creativity, & Capacity
(July 1 through September 30)
Expand Your Connection, Creativity, and Capacity
Connection to your intuition and connecting with others meaningfully is part of this season’s focus. Additionally, where is your creativity thriving? Where could it use a boost?
Nurturing your connection and creativity naturally expands your capacity and well-being. Having this as a foundation in your business is vital to creating what matters most to you.
The 30-Day Experiment starts on July 13 and focuses on nurturing authentic connections and creative expression to support your business.
Participation in the 30-day experiment is optional but highly encouraged. More details on the 30-day experiment will be released in June.
Season 4: Alchemy of Abundance
(October 1 through December 20)
Close the gaps in your receiving.
During this season, you’ll assess your numbers, pricing, and the energetic side of where you’re blocking your receiving. As you close out the year, you’ll be opening yourself up to more aligned pricing, paying yourself, and letting in more goodness into every area of your life.
A 30-day invitation to boost your revenue and willingness to receive good things without proving your worth or working harder. More details on the 30-day experiment will be released in September.
Participation is optional, but highly encouraged.
What Happens Every Month?
Live calls happen on the first, second, and third Thursdays from 11 – 12 Mountain time.
- Week 1: Marketing Plan Feedback and Content for the month
- Week 2: Inner P.E.A.C.E. Coaching Call (Somatic Parts Work and Self-Belief)
- Week 3: Office Hours for laser coaching
- Week 4 is an integration week. This is a great week to engage with the online training materials and use the Marketing Plan quick-start guide to create your marketing plan for the following month.
Co-Working (Body-Doubling) Sessions
We kick off our week by focusing on priority tasks for the week. Every Monday from 11-12 p.m. Mountain time, everyone works on a task to support their monthly goal.
Monthly Goals and Feedback
As a participant, you will add your core goal for the month to our community Goal Sheet. During the first call of the month, you will receive helpful feedback on your marketing plan and goal so you can knock out hurdles and create momentum.
This monthly goal sheet creates accountability, too, which helps you see what’s possible and keep going in moments where you need some cheerleading.
Monthly Workshop
Every month (except in June*), I host an awesome and robust workshop. These workshops are $37-97, but free for you as a Marketing on Purpose participant.
Workshops are typically 90 minutes and are held on the third or fourth Tuesday of the month at 1 p.m. Mountain time.
(*In June, I take a sabbatical for part of the month. You can choose any mini course from this list as your June workshop.)
Additional Resources for You:
Online Learning Hub:
As a member, you have access to the online learning portal, too!
Included are resources like checklists, templates, and more.
Part of the online library is my updated Rebel Marketing Method course (formerly called Intuitive Marketing Method and Simple & Honest Marketing Method… it’s been through some updates lately.) Normally this course is $400, and I’ve simplified and updated it and made it a part of this program.
Members receive VIP benefits:
VIP Pricing on Private Sessions:
– 1:1 Parts Work sessions ($100 instead of $150)
– 1:1 coaching sessions ($150 instead of $200; or a 3-pack is $425)
VIP Pricing on Signature Courses:
– WORD ($350 instead of $500)
– ROOTED (Trauma-informed principles for business owners; 2025 price will be announced soon)
6-Month and 12-month Gift from yours truly. 🙂
You can start anytime.
90-Day Program: $400 USD or three monthly payments of $134.
Join for the full year for $1,500 USD (save $100)
After the 90 days, you can choose to enroll in the next 90 days.
Hi, I’m Angela Johnson, your trauma-informed marketing guide, coach, and strategist.
I am tired of the same ol’ marketing advice that essentially promotes privilege and capitalism, which is why I created the Marketing on Purpose program.
If you are tired of basic group programs disguised as high-ticket “masterminds,” and you vote with your dollars to be in spaces with people who stand up for equity and justice, you’re in the right place.
I created a soft place to land in a messy world—a place where we can dream big and also accommodate our mental health, unique brains, and nervous systems.
A place that embraces collaboration, community, and joy. Where we can celebrate our wins – and still show up on the days we are having a meltdown.
Welcome to Marketing on Purpose, a space to focus on simple marketing actions, a values-aligned community, and toxic-free strategies that support your big vision.
I’m so glad you are here, and I can’t wait to co-create this space with you.
~Angela
P.S. You can see my qualifications, experience, and training at the bottom of this page.
The Details
The Schedule & Workshop Topics:
See the full Season 2 schedule here. (This opens in a Google Doc.)
Cost:
Marketing on Purpose is a 3-month program for $400 or $134 per month for three months. You can choose the annual enrollment for $1,500, which is $100 savings for the year.
You get to choose what works for you without any long-term commitment.
Who is it for?
Multi-passionate rebels, Mission-driven entrepreneurs, service- and product-based business owners who want to:
- Get better results from their marketing
- Be more consistent in their marketing without burning out, doing paid ads, or getting lost in complicated strategies
- Have a dedicated space to support their nervous system and self-belief
- Make an impact in the world and use their business as a vehicle for change
- Grow a business that is fulfilling, rewarding, and profitable
Why Join?
Get your marketing done!
- Show up more consistently in your marketing without burning out your nervous system.
- Create a simple plan that aligns with your strengths.
- Align your business model and marketing plan with your capacity so you follow through consistently.
- Simplify your marketing plan to focus on authentic and aligned money-making actions.
- Get your work in front of more people to build your audience, and position yourself for optimal collaborations and cross-promotions.
- Implementation time to actually get things done and build momentum.
Values-Aligned Connections
- Be in a values-aligned community that cheers you on.
- Connect with others who have equity-centered values and business practices.
- Stop creating in a silo and create connections with people who want you to win
Learning & Deconditioning
- Grow your income without burning out because you prioritize your joy and capacity instead of capitalism.
- Self-paced training without the pressure of absorbing it all at once.
- Let go of traditional marketing practices that were never designed for your unique strengths, learning preferences, or capacity.
- Unhook yourself from capitalistic conditioning that perpetuates harmful beliefs about your worth, value, and purpose.
Nourish Your Mindset & Nervous System
- Nourish your nervous system so you build capacity without burning out.
- Honor your full humanity and lived experiences in a world that needs your presence and meaningful work.
- When you take action and follow through on your plans, you build self-trust and self-belief.
You can start anytime.
90-Day Program: $400 USD or three monthly payments of $134.
Join for the full year for $1,500 USD (save $100)
After the 90 days, you can choose to enroll in the next 90 days.
FAQs
Can I join anytime?
Registration is open anytime. When you join, you will be enrolled for 90 days from your purchase date.
What if I'm not sure about joining for 90 days?
Choosing a program is an important decision.
If you are new to my world, you can join the monthly workshop at the regular cost. Monthly workshops cost $27-$97, depending on the topic, duration, and digital materials provided.
This gives you an experience of my teaching style.
If you have other questions, email me at [email protected].
Do you offer refunds?
I don’t offer refunds. I trust that you will make a wise decision for what you need.
What if I have a question? Are there live Q&A sessions?
There are three ways to get your questions answered:
Attend the live calls. I reserve time at the end of each live call for questions.
Submit your questions via email. If you can’t attend the live calls, I will answer email question during the live calls so you will hear your question and reply on the call recording.
If you would benefit from more in-depth support, your VIP benefits give you reduced pricing for 1:1 sessions.
Do you offer the live calls at another time?
As the group grows, I have plans to offer some of the calls for a time zone that works better for Europe. Currently, the times of the live calls are set.
There are participants in Europe who enjoy the recordings or make the live calls part of their evening routine when possible.
Will this be another course I never finish?
You mean you’ve bought things in the past, but they sit on your computer??? <gasp>
You’re not alone. 🙂
This is why I have live sessions so you can show up live as much as possible to engage as you can.
Additionally, this is not just a marketing strategy because you don’t need another marketing plan you’ll never do, right?
This is a blend of SIMPLE strategy and action, along with nervous system and mindset support. This element matters because it helps you understand why you do what you do (and don’t do) and more easily get yourself out of cycles of self-judgment.
How does the 30-day experiment work each quarter?
First, I call it an experiment because I don’t like the word “challenge.” An experiment is much more flexible and fun.
Each quarter, there is a 30-day experiment designed to support the theme. For example, April through June is embodied visibility. The experiment is about expanding your visibility in a doable and sustainable way.
I will host a kick-off call about the experiment on April 15. During the call, you will set your goals and receive everything you need to participate.
Then, each week, you will update a Google Doc with what worked and what didn’t.
Participants will receive a bonus mastermind call and be entered into a drawing to win a free 45-minute coaching session with me.
What if I join after the 30-day experiment begins?
You can join anytime. If you join after the 30-day experiment begins each quarter, you can still participate at your own pace by watching the replay of the kick-off call.
How much money will I make?
If you’re looking for sexy income claims, then you might be hooked into toxic marketing promises, and that’s not what I do here.
With consistent and aligned marketing, you will likely make more money, especially over the life of your business.
You will learn how to market yourself so you never have to cram yourself into someone else’s one-size-fits-all formula ever again. Depending on your income goals, the goal is to add sustainable income from your business.
Will the calls be recorded?
Yes, all calls are recorded and uploaded to an online learning portal, where you can access the recordings, slides, handouts, and bonus materials.
See the next FAQ for more details about your access to the materials.
How long do I get access to the program for?
For the monthly workshop, you get access to that workshop forever.
For the other components of the program, you get access to everything for the time you are a participant.
All recordings, bonuses, and additional training are accessible in the online learning portal 24/7 while you are in the program.
What is Trauma-Informed and Trauma-Informed Marketing?
Trauma-informed is more than just a buzzword in the coaching and online marketing spaces.
It’s a deep commitment to create a space and work with people in a way that honors their lived experiences and what their nervous systems have experienced, including trauma.
You’re not alone if you think that trauma only refers to catastrophic experiences. This is the biggest misconception of what trauma is. Trauma can be many things, and when things like Collective trauma (COVID, patriarchy, systemic oppression, etc.) are impacting people’s nervous systems consciously and unconsciously, of course, it affects the way we run our business.
Trauma-informed Marketing is how we tend to people’s nervous systems, including our own, in addition to our goal of making money. It means using strategies that are designed to empower people to choose what’s best for them vs using manipulation, even if it’s subtle, to do anything to make the sale. It also means choosing marketing strategies that honor your nervous system, too.
By participating, you’ll not only experience trauma-informed marketing and facilitation but also learn specific tools and strategies for implementing them in your own business.
What is Neuro-affirming?
As a neurodivergent entrepreneur myself, I understand that many traditional marketing strategies don’t always work for brains like mine.
I create an inclusive environment that recognizes different learning styles and needs.
I offer flexible strategies and options to help you apply the material in a way that works best for you.
Additionally, I do my best to meet accommodations within my capacity.
But I really hate marketing? Will this work for me?
Is it that you truly hate marketing, or is it:
1. You dislike how other people’s marketing has treated you?
2. Or do you hate how you’ve been taught to market?
3. Or, is there some fear around being more visible?
4. Or, you’re unsure what to do and feel stuck or frozen in inaction?
If any or all of these things are true for you, this program will help you create a different relationship with marketing and visibility.
Participants say my marketing approach is healing on many levels.
If you’re willing and open to new possibilities in marketing, this membership is a great fit for you.
Can I join for more than 90 days?
YES! You can enroll for 90 days or the whole year. It’s a great program to be a part of year-round!
This program is designed for people to have this be a consistent support for their business. I allow people to enroll for 90 days because year-long programs may feel like too much of a commitment with everything happening in the world right now.
Do you offer private coaching in this program?
As a participant, you receive exclusive pricing on 1:1 sessions with me. You can also add Parts Work or Business Coaching sessions at your exclusive rate anytime.
Parts Work sessions are $100 instead of $150.
Business coaching sessions are $150 instead of $200; or a 3-pack is $425.)
All pricing is USD.
You make the world better.
Your work matters.
Your business is a vehicle to change lives and be a source of financial stability for your life.
* fancy formulas and working even harder are not required to make that happen.
“It can be overwhelming to witness/experience/take in all the injustices of the moment; the good news is that they’re all connected.
So if your little corner of work involves pulling at one of the threads, you’re helping to unravel the whole damn cloth.”
Ursula Wolfe-Rocca
How is this different than other marketing programs?
All of my work is provided trauma-informed and neuro-affirming.
The number of programs promising big results with no mention of the fact that the world is on fire, our nervous systems are depleted, how trauma impacts our business, is not only disappointing but doesn’t support us in the ways we need.
If marketing hasn’t been effective or you haven’t been consistent with it long enough to see results, please know you are not alone.
In our culture, we are conditioned to blame our lack of results on our lack of action.
But that’s rarely (if ever) the solution.
We must look under the inaction and see what’s driving it, then approach our goals with a lot more compassion and curiosity.
Marketing on Purpose is a combination of simple actions over time and deep care for our lived experiences and humanity.
We simplify strategy and add support your nervous system so you can show up for yourself and your business with longevity. We learn in a community of values-aligned changemakers.
We do things differently by embracing this motto:
The lie we have been sold is to reach your goals you have to work harder, change your money mindset, and push yourself.
And if you don’t have results after all that, then something must be wrong with you.
<sigh>
We are promised big results in a short timeframe that looks like this:
But, if your growth looks like this:
Or this:
We have been conditioned to judge ourselves and our results as not good or fast enough.
We don’t focus on the latest trends or strategies.
We don’t engage in gimmicky marketing tactics.
We focus on:
Simple Strategy that Aligns with Your Strengths
Nervous System and Mindset Care
You can start anytime.
90-Day Program: $400 USD or three monthly payments of $134.
Join for the full year for $1,500 USD (save $100)
After the 90 days, you can choose to enroll in the next 90 days.
About Your Guide: Angela Johnson
First, thank you for being here.
I’m passionate about slime-free marketing because when I was introduced to the coaching world in 2008, I spent over $250,000 on coaches, courses, events, and trainings over about six years. At the end of that time, I was burned out, deflated, and wondered what was wrong with me that I couldn’t make my business work better.
I crossed that coveted 6-figure mark within the first year of my business only to realize I wasn’t any happier and my money situation was still not great. I was just playing with bigger numbers in my bank account. More money was going out than coming in due to the high-ticket coaches I kept hiring.
In 2015, I broke up with toxic marketing and the mentors I paid tens of thousands of dollars to and that’s when I merged soul with strategy.
In 2017, I created what is now my core body of work, the Rebel Marketing Method (formerly called Intuitive Marketing Method) with one core goal: help people see that marketing can be easier and actually work without the hype, hustle, or burning out.
Trauma-Informed
After years of teaching my signature programs, I noticed something was missing.
Brilliant people struggled with patterns of sabotage, shame, and lack of confidence.
But WHY??? This started my quest for deeper ways of healing, understanding the nervous system, and how trauma plays a role in business.
In 2022, I started a Master’s degree in Professional Communication with an emphasis on trauma-informed communication. During this time, I conducted IRB-approved research about how trauma impacts business owners.
Alongside my research and personal healing, I have completed training programs and university-level classes about trauma and trauma-informed practices so that I can bring a trauma-informed foundation to my work and programs. I also bring a Parts-Work emphasis to support people’s mindset and shift beliefs.
You can read more about my training, qualifications, and certifications below.
My training, certifications, and experience:
Education:
- BA in Interdisciplinary Studies from Utah State University. Emphasis areas: Journalism, Graphic Design, and Advertising
- (Current) M.A. in Professional Communication at Weber State University (Graduate in 2024)
- (Current) M.A. in Community and Organizational Leadership with emphasis on Trauma-Informed Organizational Leadership (Graduate in 2025)
Additional Training:
- Copywriting, Marketing, Content Marketing, Entrepreneurship, and Business Management
- Certified Trauma of Money Facilitator
- Certificate of completion for Cultivate, a trauma-informed program for facilitators
- Certified in Copywriting for Culture Makers (awaiting final certification)
- Trauma-informed coaching certification by Safe Space Institute (in process, completion date December 2023)
- Focusing, a somatic-based coaching modality to effectively facilitate challenging patterns and behaviors (complete with level 2 in June 2023)
- Self-Belief Academy coach to specifically target self-doubt (complete in December 2023)
Questions?
Email my team here:
hello @ angelamjohnson.com
(remove the spaces before and after the @ symbol)