Simple and aligned marketing so you create more of what matters most.
Because your nervous system deserves more than bro marketing and burnout.
The live cohort runs from October 5 through November 5.
Registration closes on October 9.
You’re invited to a different approach to marketing.
Welcome to the 6-week program that prioritizes your joy, nervous system, and capacity in your marketing without sacrificing your income or impact.
Yes, even if you’re an introvert and even when the world is on fire.
Whether you are tired of the hustle, or you cannot do one more launch, or you’re just not following through on your marketing because of <gestures broadly at the world around us>, marketing doesn’t have to suck the life out of you or be something you keep avoiding.
The quick details: (TLDR)
What:
This 6-week marketing program with bonus calls for your message and signature framework.
We start on Wednesday, October 1. See the full schedule here (Google Doc)
This is a program I teach live only once per year.
Why?
You’ll learn trauma-informed marketing practices you can integrate into your business. Your own nervous system will thank you, plus the people you are marketing to.
No paid ads. No complicated formulas. We focus on the 1-page marketing template, four trauma-informed marketing pillars, and more.
Cost:
$750 USD with generous payment plans and a partial scholarship rate available. I never charge more for payment plans.
What’s Included: (see the full details in the schedule here and below)
- Module 1 | Ideal Client Compass*
- Module 2 | The Impact of Trauma on Your Marketing, Clients, and Business (even if you think you or your clients don’t have trauma)**
- Module 3 | Simplify and Align: 1-page marketing plans that build trust and sustain growth**
- Module 4 | How to Market During Times of Collective Trauma, Polycrisis, and Burnout*
- Module 5 | Spacious Momentum: Design Your 90-day Plan that Prioritizes Your Nervous System, Financial Stability, and Joy*
*Brand new content | **Revised content from 2024 cohort
Bonus Live Workshops:
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Rebel Words (Non-Elevator Pitch)
-
Rebel Framework (2-part Signature System)
-
Rebel Content (Content Creation)
Bonus Modules:
- Mini training videos for the four trauma-informed marketing pillars + a PDF of practices to integrate, so you can put them into action
- Parts Work meditations to tend to your nervous system, visibility, and more.
- Say it Better class
$750 USD with payment plans or a partial scholarship option if needed. See the options below.
What if marketing could be nourishing — a ritual that connects you deeper to your work and the people looking for it?
Inside Rebel Marketing, we focus on two key elements:
1
Creating simple and aligned marketing plans that you will actually follow through on.
2
Learning the 4 pillars of trauma-informed marketing to implement (they’re more than just your marketing)
$750 USD with payment plans or a partial scholarship option if needed. See the options below.
The common marketing questions and concerns I get from brilliant multi-passionate entrepreneurs typically fall into one of these three scenarios:
The Well-Intended Avoider
I don’t like marketing. I don’t want to be pushy, so I don’t market as often as I “should.”
It Didn’t Work. I’m Exhausted.
I did everything I was supposed to to “launch” and it didn’t work. And now, I’m exhausted.
The Empathic Activist
How can I possibly market my offers when the world is on fire? My business seems irrelevant right now.
Rebel Marketing Method is for multi-passionate service-based business owners who never fit in the box, so why start now?
You and your work are phenomenal. If you’re not having the success you want and you know something more is possible, consider this:
1. Are you avoiding your marketing or wondering why you’re not more “consistent?”
Chances are, you’ve learned the strategies and formulas, but haven’t found what works for you. What if you’re not the problem, but trying to fit into someone else’s formula is?
2. Have you invested in formulas and plans that either didn’t work or you got burned out?
If all of the formulas worked, no one would struggle with their marketing. Burnout is real, so it makes sense that you’re hesitant to try it again.
3. Are you wondering how to market when the world is on fire?
What if operating your business in a way that truly works for you is part of your activism and dismantling inequitable systems? (I’m not just saying that because I’m selling this program right now.)
$750 USD with payment plans or a partial scholarship option if needed. See the options below.
Need a little more hope?
Here’s my “Auntie Angela” pep talk…
a.k.a. part mama bear who would lift a car if I had to and part snack-and-hug supplier,
with zero f#cks left (that’s the perimenopause speaking):
Hi, I’m Angela (she/her), and I’ve dedicated the last 17+ years to teaching multi-passionate service-based entrepreneurs how to craft their message and marketing so they create more of what matters.
Let’s take a breath, because it’s a lot right now.
If you’re wondering how the hell to speak truth to power, fight fascism, manage your mental health, and build your business, in addition to all of the other adulting, I get it. I have this conversation with my clients every day.
I look at the news and wonder how we will get through this.
Here is what I also see: people like you and me, helping where we can, speaking up, and healing trauma. And that matters.
We are having very normal reactions to really shitty things.
Here’s my hot take on why I’m not backing down from building my business right now and hope you don’t either:
Imposter syndrome is a distraction that I'm no longer entertaining
Imposter syndrome can feel real, but it’s a distraction rooted in oppressive systems that profit from our self-doubt.
Whether it’s:
– being so focused on shrinking our bodies so we don’t take up space due to diet culture,
– depleting ourselves from managing the bulk of the caregiving and emotional labor,
– or hustling for our worthiness while the most unqualified people (hi, US politics) attempt to run the show,
I’m channeling my rage into creating, thriving, and sustaining myself and those around me.
Our joy, nervous system care, and sustaining our capacity are non-negotiable. That’s not self-care. That’s resistance. That’s collective care.
If your offers feel irrelevant with everything going on
The Either/Or Delimma is an Illusion:
You don’t have to choose to either run your business OR fight fascism. But I know we only have so much capacity and there is no perfect way to do this.
While I don’t have an immediate solution to instill empathy and human rights as the bare minimum in the world, what I do know is that changing the way we do business changes the way people are treated and how we flow resources (money and our deep care) to enrich our communities.
How we treat people matters. One way we can model equity and compassion is in our businesses, including our marketing.
If marketing feels harder than last year.
Marketing is different now than it was even six months ago.
You may have noticed that what worked last year isn’t working the same. It’s likely because your audience is distracted and exhausted, so they need more time to make decisions.
Perhaps you are exhausted, which makes it harder to market consistently.
It makes sense that those of us who are paying attention in the world are even more sensitive to marketing gimmicks and FOMO.
This is why building trust within yourself and your audience is more important than ever.
$750 USD with payment plans or a partial scholarship option if needed. See the options below.
What is the Rebel Marketing Method?
A 6-week live program designed to help you create a simple and aligned marketing strategy for your offers while nourishing your nervous system and capacity.
By prioritizing your joy, rest, and nervous system without abandoning your financial security, you take your power back from capitalism.
This approach guides people to stop internalizing imposter syndrome and restores self-trust along the way.
This trauma-informed, human-first framework teaches you how to:
- Create effective and simple 1-page marketing plans that align your marketing with your strengths and values.
- Gently expand your visibility without going into fight or flight.
- A calm approach to sharing your offers with your audience when the news cycle continues to be atrocious.
- Market without paid ads, using FOMO, or posting on social media every (if at all).
P.S. For coaches, consultants, copywriters, and branders who want to use my messaging and marketing framework, there is a certification path as well. (details are below)
$750 USD with payment plans or a partial scholarship option if needed. See the options below.
What’s Inside the Program
All calls are on Wednesdays from 11-12:15 p.m. Mountain time.
*Brand new content that isn’t part of past cohorts.
**Updated content from past cohorts.
October 1
Your Ideal Client Compass*
- Identify the “Grand Illusion” your clients are facing that keeps them stuck (and what your role is to help them get unstuck)
- Outline the core motivations of your ideal clients, which builds trust through your content
- Understand the four stages of your ideal client journey so you know how to reach them with your content without pain points or big promises
October 8
The Impact of Trauma on Your Marketing, Clients, and Business
(even if you think you or your clients don’t have trauma)**
- The 4 pillars and 16 practices of trauma-informed marketing
- What the research shows about how trauma impacts business
- How to support decision-making and autonomy in the presence of collective trauma (without promising trauma healing)
- Your role as a marketer and service provider
October 15
Simplify and Align: 1-page Marketing Plans That Build Trust and Sustain Growth**
- Marketing without paid ads
- No more exhausting launches
- Identify and leverage your unique marketing strengths (everyone has them)
- How to market with a tiny (or non-existent) following
- The 1-page marketing plan
October 22
Integration Week
(Catch up on replays and bonus content, complete the workbook exercises)
October 29
How to Market During Times of Collective Trauma, Polycrisis, and Burnout*
- Prioritizing joy while nurturing the collective
- Nervous system practices, including a Parts Work approach to gently expand visibility and consistency without shutting down
- A trauma-informed reframe to pricing, payment plans, launch schedules, and more
November 5
Spacious Momentum: Design Your 90-day Plan that Prioritizes Your Nervous System, Financial Stability, and Joy*
- Create your 90-day nourishment plan
- Set yourself up to rest and reach your goals in 2026
Rebel Hands-on Workshops for your Message, Signature System, and Content
|
Rebel Marketing Method | Bonus Hands-On Implementation Workshops (included as a bonus until October 1 at 11:59 p.m. Mountain time) The workshops combine training sessions with hands-on practice to receive live feedback in a supportive space. |
|
|---|---|
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Saturday, October 11 10-11 a.m. Mountain |
Rebel Words | The Non-Elevator Pitch Workshop Craft the words that speak to the depth of your work without feeling forced into a slick “elevator pitch” that sounds rehearsed with my simple framework. (solo workshop: $77) |
|
Friday, October 17 & 24 11-11:45 a.m. Mountain |
Rebel Framework | 2-part workshop to outline your signature system
(solo workshop is $150) |
|
Friday, November 7 11-12 p.m. |
Rebel Content | Create content without chasing the algorithm
(solo workshop is $150) |
$750 USD with payment plans or a partial scholarship option if needed. See the options below.
The Details
Cost
The program is $750 USD.
You can choose a 2-, 3, or 4-pay option. I never charge extra for payment plans.
There is a partial scholarship option of $600, which also offers a split-pay option. There is no application for this option. Please use it only if you have a financial need at this time.
Alumni rate: *If you are a former participant of Intuitive Marketing Method or Simple and Honest Marketing (my former marketing programs), check your inbox for your alumni rate. Or reach out to [email protected].
What’s Included?
- Access to the full program, which includes replays of all live calls, a workbook with bonus exercises and resources for each week.
- Three live Rebel workshops when you register by October 1, 11:59 p.m. Mountain time.
– Rebel Words – Craft your non-elevator pitch
– Rebel Framework – Two-part workshop to outline your signature system (everyone has one within them)
– Rebel Content – learn an evidence-based system to create your content so it engages all types of learners - Bonus access to my popular “Say it Better” class, which teaches what to offer instead of using big promises and pain points.
- Connection Call Guide to help you expand your network without letting people “pick your brain” or be pitched when you want to connect with a potential collaborator or referral partner.
- Access to monthly office hours call in October, November, and December, where you can ask questions and get feedback on your top business questions.
- Access to Monday co-working hours through December 15 to create accountability to take marketing actions
- Rebel Pricing:
- Half-off code to use toward any other mini course through the end of the year
- Save $100 off a 1:1 60-minute coaching session with me ($150 instead of $250)
- Access to participate in a future live cohort of Rebel Marketing Method for 50% off (I teach it live once per year)
- Code to save $100 on my signature WORD program ($400 instead of $500)
Who is this for?
Service-based entrepreneurs, including coaches, consultants, healers, artists, creatives, course creators, retreat/workshop facilitators, who are using their business as a force for good in the world.
You also want to:
- Have a sustainable and nurturing marketing and visibility practice
- Integrate trauma-informed and human-first principles into your marketing
- Understand more about how your nervous system can support your visibility
- Learn practical marketing principles without using paid ads or complicated funnels
- Develop more consistent marketing habits that support your capacity and strengths
FAQs
Is this program different than your other marketing courses?
Rebel Marketing Method uses the 1-page marketing page framework and similar principles I’ve taught for 10 years.
However, the topics marked above with an * are brand-new and are not a part of my past marketing programs.
Additionally, everything has been updated to incorporate more trauma-informed principles to support you with everything happening in the world.
Is this live? Or pre-recorded modules?
The program is delivered live over six weeks.
We have three live calls, followed by an integration week, then two more live calls. The only pre-recorded content is the bonus content that is unlocked during integration week.
What if I can't attend live?
All of the live workshop calls are recorded and uploaded to my learning portal within 24 hours, where you can access them anytime.
Can I use your models and framework with my clients?
Certified Rebel Marketing Guides can use my messaging and marketing models with their clients.
The first phase of certification is to participate in the 6-week program that starts on October 1.
The certification program starts on November 12 with a break in December. You can see the full Certification schedule and topics here.
Will this be offered another time?
I teach my signature courses once per year. I’m not planning on offering a live cohort of Rebel Marketing Method until fall 2026.
What's the alumni rate and how do I get it?
The alumni rate is $250 instead of $500. This is for previous participants of the Intuitive Marketing Method and Simple and Honest Marketing cohorts. Your alumni code is in your inbox. Look for the subject line, “Marketing Alumni Special Rate.” If you don’t see it, email [email protected] and my team will help you.
When are the classes?
The schedule is above. Look for the “What’s Inside the Program” section. Calls are 75 minutes on Wednesdays at 11-12:15 p.m. Mountain time, starting October 1 through November 5. See the full schedule here, too. (Google Doc)
Have another question? Email my team at [email protected].
Meet Your Guide and Host: Angela Johnson
Who am I, and what experience do I bring to the table?
I have a 25+ year background in journalism, copywriting, communication, and marketing. I’ve been working with small business owners for over 17 years, primarily around their marketing, messaging, and business strategy.
My coaching and consulting emerged when people asked how I was filling my multi-day conferences with hundreds of people. I brought my corporate experience and lived knowledge to small business owners and have focused on help them craft their message and marketing so they can share their brilliant work in the world.
Lastly, I bring five years of trauma-informed training and parts work to my work to support your mindset, inner beliefs, and nervous system.
Welcome to Rebel Marketing Method!