Bootstrapping Your Business Part 1: What You DON’T Need

Bootstrapping Your Business Part 1: What You DON’T Need

I bootstrapped my business at the very beginning and you can do it, too. This article is really for people in the beginning stages of business and feeling overwhelmed with all of the things they “should” do.

Would it be awesome to have someone hand you $20k to get all of the stuff I’m talking about in this article? Sure. Is it necessary? Nope. I think bootstrapping things also builds a great discernment muscle between what an investment in your business vs what’s an expense.

There are a lot of things you think you *might* need but you really don’t. You can get clients without these things that I mention.

All you need to get your first client is the willingness to talk with people and invite them to buy what you have.
Sounds easy, right? But we complicate this SO much.

All of the things I list below, with the exception of #7, are great things to have. BUT if you are in the beginning stages of bootstrapping your business, consider that you don’t need these things.

Should you quit? Two tips when you’re tempted to walk away.

Should you quit? Two tips when you’re tempted to walk away.

Have you had a moment that sounds like, “Maybe I just shouldn’t do this anymore? If this is what I was meant to do, it would have worked out by now.”

Or, “I should be further along than I am now.”

Here are two tips to help get you clear on what’s next and why the temptation to quit is really a good thing if you’re willing to be uncomfortable.

Pricing Perspective and People’s Expensive Opinions

Pricing Perspective and People’s Expensive Opinions

An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.

Which person offers more value? Which one is “worth” their hourly rate?

So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.

In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”