If you have goals that you aren’t reaching, honesty and self-compassion are the first steps to re-assess what you desire and what your capacity is.
Some argue that focusing on pain points is necessary because how else do your customers know that they need help? (This was an actual internet argument I got into with a coach a few years back.) And how does cognitive dissonance play a role in how we consume and sell? I rant about it all in this blog post.