Marketing Doesn’t Work Like it Used To

by | Oct 27, 2009 | Biz Tips

I’m really excited to share some information with you regarding some new trends in marketing.
First, traditional marketing and advertising does not work like it used to. With the changing times, consumers are demanding more from businesses including yours. Consider the following:

  • TiVo
  • Facebook
  • Twitter
  • GenX and GenY are growing in their purchasing power, yet don’t communicate through traditional marketing.
  • The Economy – While it’s true that we all create our own personal economy, the psychology of our society is being affected.

How do you market your business when people are more selective to what they hear and pay attention to? The great news is rather than having to pay an advertising agency a large monthly retainer, you have the power to market yourself. It’s called relationship marketing.
This term has been around since the 80’s and is making a comeback with the popularity of social media.

Relationship marketing is perfect for conscious women-preneurs like us. Why? Because it’s what we do naturally. We naturally like to connect authentically with our clients. When this is the foundation and intention of our business, the clients are a natural result.

With relationship marketing you can increase your sales by 50%. Check out this article: Customer Relationships Are Key to Your Marketing Strategy

How to Start Your Relationship Marketing

One way to get on the Relationship Marketing tidal wave is to get going on your social media. At the social media workshop this month, guru Jack Hadley of Lava 7, in Orem, UT advised that Social media is not a fad. It’s literally a revolution and it’s changing the way we interact with each other. Therefor it’s changing the way we market and advertise. Social media is often the start of the relationships we create.

Another favorite resource is Christine Comaford and this is what she has to say:
“The bottom line is that Social Networking is NOT going away, and Facebook is a popular network. And remember, “social” networking is fine, but the REALLY big deals are done face to face.”