I enjoy finding tips for Biz Divas and came across this blog from a fellow Utah woman Heather Carson and LOVED her suggestion of creating a vision board for your brand. I love the vision board process and have done several, yet this expanded my mind to what I could do for my business. How awesome. Thank you to Heather Carson. Check out her blog.
Brand Vision Board
If you are starting a new business or want to re-focus an existing one, try creating a brand vision board. Different from a personal vision board that portrays your personal goals, a brand vision board includes clippings and images about your customer- who they are, where they shop, what kinds of things they do for work and play, what they buy and wear…
Creating such a board, and hanging it somewhere to view often, will help connect you with your intended market. It’s easy to forget sometimes and start adding the unimportant or irrelevant to your business. A brand board will help keep you focused as to who you are serving and why.
The image above is from Flickr. Do a search for vision boards to get some ideas of how others have put them together. Just remember that it is your customer you are collecting for and not yourself.
From http://readmemo.blogspot.com/
Brand Vision Board
If you are starting a new business or want to re-focus an existing one, try creating a brand vision board. Different from a personal vision board that portrays your personal goals, a brand vision board includes clippings and images about your customer- who they are, where they shop, what kinds of things they do for work and play, what they buy and wear…
Creating such a board, and hanging it somewhere to view often, will help connect you with your intended market. It’s easy to forget sometimes and start adding the unimportant or irrelevant to your business. A brand board will help keep you focused as to who you are serving and why.
The image above is from Flickr. Do a search for vision boards to get some ideas of how others have put them together. Just remember that it is your customer you are collecting for and not yourself.
